Nordic Choice Hotels (until December 31, 2010 known as Choice Hotels Scandinavia) is one of the largest hotel chains in Scandinavia with approximately 190 hotels in Scandinavia and the Baltics and over 13 000 employees.
The Norwegian company is owned by Petter Stordalen through his company Strawberry Group, in which he is the only owner. In 2006 Torgeir Silseth became CEO for the Nordic Choice Hotels Group.
Nordic Choice Hotels is a franchisee of Choice Hotels International. The franchise agreement gives the company the right to use three brands and their umbrella brands. Apart from that, Nordic Choice Hotels is in most aspects run independently from Choice International.
Video Nordic Choice Hotels
Brands
The hotels are marketed under four chains; Clarion Hotel®, Comfort Hotel®, Quality Hotel(TM) and Nordic Hotels & Resorts.
- Clarion Hotel® are lively and Cosmopolitan hotels in city center and airports. The hotels are decorated with unique art and contemporary design accompanied by its own playlist and scent. Clarion are big at meetings and offer several innovative food concepts in collaboration with famous top chef Marcus Samuelsson. The idea is to bring guests and locals together. Clarion Collection, a part of Clarion Hotel also offers Afternoon Sweets and Tonight's Special, included in the room rate. The 74 hotels under the Clarion Hotel brand are located in Sweden, Norway, Finland, Denmark and Latvia.
- Quality Hotel(TM) is the vibrant, colorful 'memory book', where guests can fill page after page with experiences and moments shared with family, friends or close colleagues. Guests come to a set table, because small and large occasions are always a little bigger at Quality Hotel. Quality Hotel is where the guests are and is one of the largest hotel chains in the Nordics with over 60 hotels in Norway, Sweden and Denmark. All hotels are ISO 14001 certified.
- Comfort Hotel® with its approximately 30 hotels in Norway, Sweden and Lithuania markets itself as a central and low budget alternative.
- Nordic Hotels & Resorts vision is to enrich people with longlasting impressions. They do this by creating destinations of great variety, tactility and personality, in contrast to the standard chain hotel experience. Nordic Hotels & Resorts don't market their hotels under a mutual name. Instead, each hotel communicates as a unique brand.
The hotels within Nordic Hotels & Resorts are
- Sweden: Hotel At Six, Hobo, Nordic Light Hotel, Hotel C Stockholm, Aronsborg Konferenshotellet, Selma Spa+, Copperhill Mountain Lodge, Strömstad Spa, Stenungsbaden Yacht Club, Avalon Hotel, Vox Hotel
- Norway: The Thief, Hotel Christiania Teater, Farris Bad, Hotel Oleana, Hotel No13, Hotel Brosundet
- Denmark: Hotel Skt. Petri
- Finland: Hotel F6
Maps Nordic Choice Hotels
History
Nordic Choice Hotels was established in Norway 1990 as Choice Hotels Scandinavia. During 1994 the company signed an franchise agreement with Choice Hotels International that gave them the right to market its hotels as Comfort, Clarion and Quality hotels. The company was listed at the Oslo stock exchange in 1997, but was lifted in 2005 when Home Invest (owned by business man Petter Stordalen) bought 100 percent of the stocks.
Location by nations
The hotels are mainly located in Norway and Sweden with about 180 hotels, spread quite evenly between the countries. The company also runs and/or owns five hotels in Denmark, three hotels in Finland and two hotels in the Baltic.
Nordic Choice Hotels has a history of expanding fast, both through new establishments and acquisitions, with several planned openings in 2018-2020.
CSR
Nordic Choice Hotels has a CSR program referred to internally as WeCare. The program focuses on global and local social responsibility, the environment, employee health and a sustainable hotel experience for guests.
All 25,000 rooms and common areas have been 100 percent smoke-free since January 1, 2007. One year later the chain started offering organic breakfast alternatives on all hotels.
All hotels are certified by the ISO 14001 standard. New hotels are continuously investigated and certified.
Since May 23, 2014 all Clarion hotels within the Nordic Choice Hotels chain are palm oil free with regards to restaurant items and products for sale, because of the destruction of rain forest that palm oil production causes.
References
Source of the article : Wikipedia
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